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OICA'S TOP 5 NEWS
Francois Roudier
July 10, 2026
Following a meeting of the supervisory board: Volkswagen plans to cut its model lineup in half
Volkswagen’s Vision 2030 plan targets major simplification, cutting models by up to 50% and product complexity by 75%. Capacity will be aligned to 9 million vehicles, with plant futures, job cuts and regionalization still unresolved.
https://www.automobilwoche.de/autohersteller/volkswagen/amw-aufsichtsratssitzung-bei-volkswagen-ohne-entscheidungen/
Senate committee to vote on bill to tighten US ban on Chinese vehicles
A U.S. Senate committee will vote on legislation codifying connected-vehicle rules that restrict Chinese-linked cars over security concerns. The bill would reinforce Washington’s effective ban on Chinese automakers entering the U.S. light-vehicle market.
https://www.reuters.com/world/senate-committee-vote-bill-tighten-us-ban-chinese-vehicles-2026-07-08/
US to Explore Allowing Driverless Cars Without Steering Wheels
NHTSA says it will consider removing steering-wheel requirements for fully driverless vehicles, following its move on brake pedals. The change would support purpose-built robotaxis from companies such as Tesla, Zoox and Waymo, while conventional vehicles remain unaffected.
https://www.autonews.com/technology/mobility/an-driverless-cars-steering-wheels-0709/
EPA Wants to Relax Air Pollution Standards for Buses, Trucks
The EPA proposed easing Biden-era heavy-truck emissions compliance rules by reducing warranty requirements and delaying useful-life extensions. Industry sees cost relief, while environmental groups warn weaker enforcement could undermine stricter NOx standards.
https://www.bloomberg.com/news/articles/2026-07-09/epa-proposes-to-relax-air-pollution-standards-for-buses-trucks
Tesla’s profit per vehicle drops 40%, within Toyota’s striking range
Tesla remained the most profitable major automaker per vehicle in fiscal 2025, but profit fell 40%, narrowing the gap with Toyota. Tariffs, weaker EV demand, Chinese competition and lower carbon-credit sales pressured margins across the sector.
https://asia.nikkei.com/business/automobiles/tesla-s-profit-per-vehicle-drops-40-within-toyota-s-striking-range
Francois Roudier
July 9, 2026
Tata Group targets doubling automotive revenue to $100 billion in five years
Tata Group aims to double automotive revenue to $100 billion within five years, led by JLR, commercial vehicles, passenger vehicles and AutoComp. It targets stronger EV leadership, new products, localized batteries and major investments, while managing execution, supply-chain and cybersecurity risks.
https://auto.economictimes.indiatimes.com/news/industry/tata-group-targets-doubling-automotive-revenue-to-100-billion-in-five-years/132275411?utm_source=top_story&utm_medium=homepage
Europe’s Car Industry Faces Dramatic Crisis, VDA Says
VDA President Hildegard Müller says Europe’s auto industry faces a dramatic competitiveness crisis, requiring restructuring, job cuts and possible plant closures. She cites Chinese competition, high energy and labor costs, bureaucracy and the need to preserve jobs through realistic industrial adaptation.
https://www.bloomberg.com/news/articles/2026-07-08/europe-s-car-industry-faces-dramatic-crisis-german-lobby-says
Mitsubishi Motors to push off-road vehicles in Japan via boutique showrooms
Mitsubishi will revive the Pajero and focus on high-value off-road and electrified vehicles, supported by boutique Japanese showrooms from 2027. The strategy targets wealthier lifestyle customers and stronger domestic sales as Southeast Asian profits weaken.
https://asia.nikkei.com/business/automobiles/mitsubishi-motors-to-push-off-road-vehicles-in-japan-via-boutique-showrooms
USMCA review puts North American auto industry, investment in limbo
USMCA remains in force after missing the July 1 renewal deadline, but annual reviews create long-term uncertainty for North American automakers and suppliers. Canadian groups warn unresolved U.S. tariffs are weakening competitiveness, investment planning and integrated supply chains.
https://www.autonews.com/manufacturing/anc-usmca-annual-reviews-auto-industry-uncertainty/
Companies must address self-driving car interference with emergency vehicles, U.S. says
NHTSA warned autonomous-vehicle companies to fix repeated failures around emergency scenes, including blocking responders or misreading lights, cones, smoke and fire. The agency says safe interaction with first responders is essential before wider driverless deployment.
https://www.reuters.com/world/us/companies-must-address-self-driving-car-interference-with-emergency-vehicles-us-2026-07-08/
Francois Roudier
July 8, 2026
Brazil’s 2026 auto sales seen at highest since 2014
Brazil’s 2026 auto sales are expected to reach around 3 million vehicles, the highest since 2014. Anfavea raised forecasts on strong domestic demand, though imports, especially from China, are capturing much of the recovery.
https://www.reuters.com/business/autos-transportation/brazils-2026-auto-sales-seen-highest-since-2014-auto-association-says-2026-07-07/
Toyota to Shift Tacoma Truck Production to Texas From Mexico
Toyota will shift part of Tacoma production from Mexico to Texas through a $3.6 billion expansion, adding capacity and jobs. The move reduces tariff exposure and reflects growing uncertainty around USMCA and North American trade rules.
https://www.bloomberg.com/news/articles/2026-07-06/toyota-to-shift-production-of-truck-from-mexico-plant-to-texas
Leapmotor enters Mexico through Stellantis network, targeting North America
Leapmotor has entered Mexico using Stellantis’ dealership and service network, launching the B10 electric crossover. The move marks its North American expansion and shows how Chinese EV makers use global partners to accelerate overseas growth.
https://www.autonews.com/china/an-leapmotor-enters-mexico-china-stellantis-b10-ev-electric-vehicles-0707/
Seven-Brand Strategy: How Chery Plans to Grow in Europe
Chery plans to expand in Europe with seven brands and 21 SUV models by 2028, after rapid sales growth in 2026. The strategy uses shared platforms and strong PHEV demand, but faces risks from complexity, tariffs and local production gaps.
https://www.automobilwoche.de/autohersteller/chery/amw-sieben-marken-strategie-so-will-chery-in-europa-wachsen/
Toyota-backed Chinese self-driving unicorn Momenta hits Hong Kong market
Toyota-backed Momenta listed in Hong Kong after raising at least $751 million, supported by strong demand. The autonomous-driving supplier serves major automakers and combines ADAS revenues with robotaxi ambitions, but heavy R&D spending keeps profitability under pressure.
https://asia.nikkei.com/business/markets/ipo/toyota-backed-chinese-self-driving-unicorn-momenta-hits-hong-kong-market
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